I started behind the camera.
Now I build the systems behind the campaigns.

I'm Brandon Aviram.

I've spent 15 years in creative production. Started as a fashion photographer, grew into directing, and somewhere along the way realized the biggest problem on every shoot wasn't creative. It was coordination.

Briefs in one place. Assets in another. Feedback in a third. Nobody knows what's approved, what's in progress, or what's stuck. I've watched productions slow down because of a spreadsheet.

So I started building. Not because I wanted to be a developer. Because the tools I needed didn't exist.

I've directed, shot, and produced campaigns for Armani, Vogue, Samsung, Shopbop, Clinique, Theory, Helmut Lang, Tory Burch, Squarespace, Harper's Bazaar, Saks, and more. Hundreds of shoots across fashion, beauty, and tech. Every one taught me where the friction lives in the creative process.

My job is removing it. Whether that's directing a shoot, building software, or consulting on how a team moves from idea to asset. Same question: what's slowing you down?

Based in New York. FIT grad.

What I built.

Let's work together.