01
Direction
I direct creative for brands.
Fifteen years of campaign work for Armani, Amazon, and other top brands. Agency-side first, brand-side now. Fractional CD when you need an embedded operator. Advisor when you need an outside lens.
Work with me
Direction.
Three-month minimum. Based in New York.
02
Production
I run the shoots, not just brief them out.
I came up as a photographer and director. Twenty-plus multi-city campaigns a year, for fifteen years. I know what an AD really means when they say “make the light more poppy,” what a working stylist actually needs on day three, the spots in Joshua Tree most production companies won't think to pitch you. The brief survives contact with the day because I'm helping you run it.
03
Tools
AI is the new film stock. I build with it.
AirSelects (selects and delivery for production teams), TerminalAI, a few internal AI pipelines. Same craft as the directing. Composition, restraint, what gets cut. The build comes from the same place: removing friction from creative work. You get the upside without paying for it as a separate engagement.
Selected work
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