Advisory

Half think it will replace them. Half are already using it wrong.

A monthly retainer for creative leaders integrating AI into how their teams actually do the work. Three-month minimum. Based in New York.

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The problem

Most AI advice comes from one room. I've been in both.

Most “AI for creative” advice comes from one of two rooms.

The technical room knows how the tools work but has never run a campaign, managed a creative team, or stood on set when the brand director changes the brief at 11pm.

The creative room knows the work but treats AI as either a threat or a magic wand, and rarely as a real tool that has to be integrated into a process that already exists.

Why me, specifically

01

Creative side

I've run the campaigns, not just briefed them out.

Fifteen years directing campaigns for Armani, Vogue, Samsung, Clinique, Amazon, and other top brands. Thirty-six-plus multi-city productions. I know what an AD really means when they say "make the light more poppy," and what a senior creative actually needs the day after a junior pulls a brief together in ChatGPT.

02

Technical side

I build the software the same way I direct the shoots.

Five years building creative-workflow software in production. AirSelects (selects and delivery for production teams), Creative Queue, internal pipelines for teams I work with. Same craft: composition, restraint, what gets cut. I am shipping with the same tools your team is wrestling with.

03

The seat in between

Where most of my clients are stuck.

Between a senior team that's nervous and a junior team that's already using AI without a framework. Between a tool decision and a brand-voice risk. I sit in that seat, and I can tell you which fights are worth having and which are theatre.

What working together looks like

A working rhythm, not a slide deck.

Every Tuesday
Strategic call
60 minutes. Whatever's on top: a team conflict, a tool decision, a roadmap, a brief, a hire. No deck required.
End of month
Written memo
What we worked through, what I'm seeing across other clients, what to do next. Something your team can react to between calls.
Business hours
Async access
Slack or email. For the "should we buy this tool" or "my AD is freaking out about prompt engineering" moments that cannot wait a week.
Each quarter
Deep work session
Half a day, in-person or remote, on something bigger. A roadmap, a re-org, a workflow rebuild, a board presentation. The thing that needs more than a call.

Who this is for

Past the should-we, into the how.

Creative directors, VPs of brand, founder-CEOs at consumer brands. Teams of ten to a hundred and fifty people doing serious creative work.

Leaders who have tried bringing in an “AI consultant” and ended up with a slide deck instead of a working process.

This is not for teams looking for prompt libraries, ChatGPT trainings, or a one-time audit. The retainer shape is for ongoing work that compounds.

The engagement

$7,500
Per month, USD
  • TermThree-month minimum, month-to-month after.
  • NoticeThirty days, either side, no penalty.
  • AvailabilityTwo to three new clients per quarter.Currently accepting inquiries for Q3 2026.
  • InvoicingNet 15, payable monthly in advance.
  • DiscoveryA thirty-minute call. No deck, no pitch. You'll know if it's a fit by the end.

Start a conversation

See if there's a fit

Tell me what is on your plate. I will tell you whether I can help.