CAPABILITIES
Campaigns, content, and the creative systems behind them.
I produce campaigns, direct shoots, and build the infrastructure that makes it all move faster. Fashion, beauty, tech — hero videos, social content, e-commerce, and the AI-powered workflows that scale production without losing quality.
| Capability | Description | Category |
|---|---|---|
| AI Strategy & Adoption | Practical AI integration for creative teams. What to automate, what to protect, and how to get your team on board. | AI Integration |
| AI-Powered Content Production | AI-assisted content creation — image generation, video tools, automated workflows — without losing the brand voice. | AI Integration |
| Custom AI Tool Development | Proprietary AI tools built around how your team actually works. Not generic — built for your process. | AI Integration |
| Brand Identity & Strategy | Visual identity systems — logos, guidelines, creative direction — grounded in who the brand actually is. | Brand & Strategy |
| Senior Campaign Production | I lead the production. Budgets, timelines, teams, vendors — brief to final delivery, no dropped balls. | Campaign Leadership |
| Integrated Campaign Production | Full campaigns from concept through delivery. Multi-day shoots, cross-platform rollouts, retail and digital. | Campaign Production |
| Social Video Production | Short-form video built for feeds. Reels, TikTok, YouTube Shorts — engineered for watch time and shares. | Campaign Production |
| E-commerce Product Content | Product photography and video for online retail. Clean, editorial, conversion-tested — for sites like Shopbop, Saks, and Amazon. | Campaign Production |
| Creative Workflow Optimization | I audit creative pipelines and fix the slow parts. Fewer bottlenecks, faster turnaround, less wasted effort. | Creative Systems |
| Custom Workflow Software | When off-the-shelf tools don't fit, I build custom ones. Asset managers, automation pipelines, internal tools. | Creative Systems |
| Production Tools & Training | I bring in the right tools and train teams to actually use them. Adoption, not just recommendation. | Creative Systems |
| Fashion & Beauty Campaigns | My core. 15 years directing fashion and beauty shoots for brands like Armani, Clinique, Tory Burch, and Helmut Lang. | Specialized Production |
| Photography & Art Direction | Campaign photography, editorial shoots, and visual direction. I started here — it's still the foundation of everything I do. | Specialized Production |