CAPABILITIES
Campaigns, content, and the creative systems behind them.
I produce campaigns, direct shoots, and build the infrastructure that makes it all move faster. Fashion, beauty, tech — hero videos, social content, e-commerce, and the AI-powered workflows that scale production without losing quality.
| Capability | Description | Category |
|---|---|---|
| AI Strategy & Tools | I help you figure out what to automate and what to protect, then we build the tools to do it. | AI Integration |
| AI-Powered Content Production | Image generation, video tools, automated workflows. The output still has to sound like your brand, not a chatbot. | AI Integration |
| Brand Identity & Strategy | Visual systems grounded in who the brand actually is. Not a mood board that gets ignored after the kickoff. | Brand & Strategy |
| Campaign Production | Budgets, timelines, teams, vendors. Brief lands Friday, we shoot Monday. I own it end to end. | Campaign Leadership |
| Social & E-commerce Content | Reels, TikTok, Shorts, product shoots. Built for the feed and the PDP, not repurposed from something else. | Content Production |
| Creative Systems & Workflow | I find where your pipeline is bleeding time, build the software to fix it, and train your team to actually use it. | Creative Systems |
| Fashion & Beauty Campaigns | This is where I started. 15 years directing for Armani, Clinique, Tory Burch, Helmut Lang. Still my core. | Specialized Production |
| Photography & Art Direction | I started behind the camera. It's still the foundation of everything I do. | Specialized Production |