01
Direct a
campaign
Concept, casting, the shoot and the cut.
I started at Gilt. 26 studios, all running at once.
15 years directing fashion and beauty.
01
Concept, casting, the shoot and the cut.
I started at Gilt. 26 studios, all running at once.
02
Reels, TikTok, Shorts, product shoots.
Shot for the feed and the product page, not cut down from the campaign. Brief Friday, shoot Monday.
03
Half think it will replace them. Half are already using it wrong.
Most AI advice comes from one room. I've been in both, on set and in the code. Together we decide where it fits in your work, and where it stays out.
Tools I've built for creative teams
How it starts
No deck, no pitch. You'll know if it's a fit by the end.
Based in New York.
Not sure which door? Start here.