The Challenge
Creative work generates a constant stream of ideas, notes, and half-formed thoughts. Without a dedicated place to capture them, good ideas disappear. Without structure, projects stall. Without reflection, you lose sight of what matters.
The Approach
Friction kills creativity. The fastest path from thought to record should be instant, not three clicks away.
But capture alone isn't enough. Creative work needs shape: projects with clear status, notes organized by purpose, and templates that encode your best processes.
And sometimes you need a thinking partner to help you see the bigger picture.
The Solution
A dashboard that puts capture first. Projects that track active, paused, and completed work. Notes categorized by type: ideas, meetings, reflections, research, prompts.
Blueprints that let you repeat your best workflows. AI that writes weekly summaries of your creative output and brainstorms new directions on demand.
The Outcome
Nothing slips through the cracks. Projects move forward with clear status. Weekly summaries reveal patterns you'd miss.
Starting new work takes seconds instead of setup. Your creative practice becomes sustainable.
What I Learned
Speed of capture matters more than features. If it takes more than one tap to save an idea, people won't use it.
AI works best as a reflection tool, not a replacement. Summarizing your own notes back to you is more valuable than generating new content.
Templates aren't about saving time. They're about encoding knowledge: what structure actually works for a client kickoff, a research sprint, a creative brief.